93% Sales Growth in Under 3 Months
How Cape Town's premium fireplace showroom aligned high-intent search, localized social targeting, and Maps visibility to fully book their installation pipeline.
Monthly Installation Capacity
Installations doubled, forcing workweeks to extend from 5 to 6–7 days to meet demand.
The Challenge: Stuck in a Crowded Market with Zero ROI
When a leading fireplace retailer in South Africa approached us, they were at a crossroads. Despite spending hundreds of thousands on marketing, advertising, and website rebuilds, they saw little to no return on investment.
- No leads were coming in.
- Foot traffic had dried up.
- They were about to move to a new, larger showroom—but faced uncertainty.
The Audit: Identifying What Was Holding Them Back
Our first step was a comprehensive audit of their:
- Website: Was it optimised for local and organic search?
- Online advertising: Were their campaigns targeting the right audience?
- Google Business Profile & Local SEO: Were they discoverable by people searching "fireplace installer near me" or "gas fireplaces Cape Town"?
We found several missed opportunities—poor site structure, unoptimised content, and scattered ad efforts with no real tracking or conversion focus.
The Strategy: A Bespoke, Results-Driven Approach
We rolled out a strategy focused on maximum local visibility, conversion, and ROI:
Website & Local SEO Optimisation
Worked closely with their team to improve search relevance, implement LocalBusiness schemas, and optimize their Google Business Profile to capture local intent.
Conversion-Optimised Landing Pages
Built dedicated landing pages for two core product lines, removing navigation distractions and focusing visitors exclusively on booking consultations.
Google Ads: Capturing Search Intent
Launched targeted search ads to intercept ready-to-buy homeowners query wood fires, gas fireplace brands, and custom installation services.
Meta Ads: Desire & Retargeting
Created visual campaigns displaying completed local installations, showroom walkthroughs, and retargeting ads to stay top-of-mind.
The Results: 93% Sales Growth
The impact was immediate:
- Installations doubled: The team went from 1 to 2 daily installations.
- Online enquiries and phone calls surged.
- Foot traffic to their new showroom increased.
- In just under three months, sales increased by 93%.
Client Google Review:
"Highly recommend The Social Media Shop for all your digital marketing needs! Our online presence has grown dramatically, leading to a 93% increase in sales in just under three months. Brandon is an absolute star—talented, intuitive, and results-driven. The process was seamless, and after-sales support was top-notch."— Zenelle S., Fireplace Warehouse
Key Takeaways for Showrooms
- Audit First: Diagnose technical leakages before expanding budgets.
- Focus on Local Signals: Structured local data drives organic pack rankings.
- Message Matching: Align search ads with dedicated, high-converting landing pages.