Capture serious buyers actively searching for your showroom products.
We manage Google Search campaigns for home-improvement showrooms and trade suppliers across South Africa, connecting high-intent searches directly to dedicated enquiry pages.
Focusing on Cape Town, Johannesburg and Durban, our campaigns intercept homeowners and trade buyers when they are ready to install fireplaces, custom kitchens, luxury bathrooms or architectural glazing.
Google Ads (PPC) allows showrooms to appear at the very top of search results when prospective customers enter high-value search queries. Social Media Shop manages Google Ads exclusively for home-improvement showrooms and trade suppliers across South Africa — delivering high-intent local buyers in Cape Town, Johannesburg and Durban straight to focused enquiry pages.
How We Run Google Ads for Showrooms
We design and manage search campaigns that intercept prospective buyers right when they are searching for premium home upgrades. While Google Ads captures immediate high-intent searches, pairing it with Meta ads for showrooms helps build visual awareness with homeowners in earlier research stages. We eliminate broad matching, apply strict negative keyword lists to cut wasted clicks, and route traffic to dedicated landing pages rather than broad homepages.
- Commercial intent keyword targeting (e.g. “wood fireplace installation Cape Town”)
- Negative keyword filtering to block tyre-kickers, DIYers and repair searches
- Verified conversion tracking connecting phone calls and forms to specific campaigns
Fireplace Warehouse Sales Growth
Aligning Google Search ads with dedicated product landing pages drove record showroom footfall and phone enquiries in under 3 months. Attributed to Zenelle S., Marketing Director.
Frequently Asked Questions
Most Google Ads campaigns for South African showrooms and trade suppliers begin generating enquiries within the first two weeks of launch. Campaign performance typically stabilises and improves over 60 to 90 days as keyword search data accumulates and bids are refined.
Yes. Sending ad traffic to a general homepage forces buyers to search through menus to find the product they clicked. A dedicated landing page matches the exact advert, presents clear project photos and pricing guidance, and provides a direct route to enquire.
We recommend a minimum ad spend of R20,000 per month for local showroom campaigns. This budget ensures enough search click data to identify high-performing keywords, eliminate irrelevant searches, and generate consistent sales enquiries.
Find out where your Google Ads spend could be working harder.
We review your search terms, keyword waste, landing page alignment and conversion tracking to identify where your budget is leaking enquiries.