Reach high-intent local buyers in the UK on Facebook & Instagram.
Put your best fireplace, kitchen, bath, or glazing installations directly in front of local homeowners looking to renovate. Build brand awareness and capture pre-qualified leads before they search.
Meta Ads is a social media advertising platform that targets users on Facebook and Instagram based on their demographics, interests, and behavior. Social Media Shop is an agency that manages Meta Ads campaigns exclusively for home-improvement showrooms and trade suppliers across the United Kingdom — capturing qualified leads and buyers in London, Manchester, Birmingham, and the Home Counties.
How We Run Meta Ads
We craft visual ad campaigns showcasing real, high-quality client installations. By targeting key local demographics (homeowners in premium suburbs) and retargeting web traffic, we capture buyers who appreciate high craftsmanship.
- Scroll-stopping ad creatives displaying real local projects
- Detailed demographic and regional targeting (premium postcodes)
- Retargeting to reconnect with previous website and ad visitors
Firescience Lead Generation
National wood and gas fireplace supplier receives 40 to 80 qualified consultation inquiries every month.
Meta Ads FAQ
For showrooms, Google Ads captures active searchers — people looking for your service right now. Meta Ads (Facebook and Instagram) builds awareness and triggers desire through beautiful project photos. Combining both is most effective: Google Ads captures immediate needs, while Meta Ads targets local homeowners in the research phase or retargets visitors.
High-resolution, real-life photos of completed local UK installations consistently outperform stock graphics. Carousel ads showing before/after transformations and short video walkthroughs of your physical showroom deliver the highest conversion rates.
We design landing pages that ask pre-qualifying questions (such as monthly budget or installation timeline) rather than using low-friction native lead forms. This ensures your sales team only receives leads from serious UK buyers.
Apply for your free Visibility Audit
Discover how Meta Ads can generate high-value inquiries for your showroom.