Your ads might be fine. Your tracking probably isn't.
Half of South African home-improvement businesses running Meta Ads or Google Ads are optimizing campaigns on broken conversion data. Standard thank-you-page redirects fail on mobile browsers, ad blockers block standard Pixel triggers, and form plugins report false positives. If your ad algorithm is receiving bad signals, your cost per lead skyrockets.
What we check
Our 48-hour audit inspects four critical points of potential signal loss in your lead pipeline.
Meta Pixel & Conversions API (CAPI)
Event deduplication, browser vs server signal matching, Lead event trigger accuracy, and Event Match Quality (EMQ) scores.
GA4 & Google Ads Conversions
Google Tag Manager container health, conversion value passing, thank-you URL dependencies, and unlinked ad account gaps.
Form Submission Reliability
Testing actual backend lead delivery vs front-end button clicks, mobile Safari handler drop-offs, and spam filter false triggers.
Lead-to-Sale Attribution Loop
WhatsApp click tracking, phone call click triggers, offline conversion uploads, and CRM lead mapping.
2-Page Custom Audit Report
Delivered within 48 hours. A clear breakdown of missing events, broken attribution loops, ad signal loss, and actionable step-by-step technical fixes to restore lead tracking reliability.
Request your lead tracking audit
Fill out the form below. We will analyze your tag firing and form setup and send your teardown in 48 hours.
⚠️ Limited to 8 qualifying businesses per month
Questions about the lead tracking audit
Yes, 100% free with no obligation. We audit your tracking implementation to show you exactly where leads or conversion data are being lost.
We deliver your 2-page audit report within 48 hours of receiving read-only access or reviewing your public tracking tags and form behavior.
No. Read-only viewer access to Meta Events Manager or Google Tag Manager is sufficient, or we can audit your front-end tag firing directly.
You receive your report detailing any tracking breaks or signal gaps. You can fix them with your in-house team or hire Social Media Shop to implement our complete visibility & lead-tracking system.